Giving Therapists Energy, Enthusiasm, and Confidence to Market Online

As I prepare my “10 Therapy Skills Used in Marketing” talk (that class will turn into a free giveaway on my website/blog!) I was thinking about normalizing…one of the key skills used by therapists and used in marketing.

Narcissism says you know you’re awesome and why wouldn’t anyone else know you’re awesome.  And we all need some of this to push forward, past the fears, concerns, worry, and sense of insecurity or inferiority over others who we may perceive do a better job or are more qualified, yadda yadda yadda.

Humility however, brings you up short, stops you in your tracks, and makes you do a quick ego check: “do I THINK this idea is super cool or does my ideal client think this is cool?”  Humility makes you ask yourself, “based on everything I’ve said or written, do I look like a therapist my ideal client would want to hire or do I look like a self-absorbed person because every sentence starts with “I.”

The main point here is that I want to normalize those swings of emotions as you try to market and grow your practice.  Anyone who doesn’t have those swings is either an actual narcissist, or never gets the “upper” side and is stuck in self-loathing humility.  I like to think of this swing as a ping pong game, where in a split second you could be at the opposite end of the emotional spectrum without even realizing it.

The key, for me, in life generally, is to surround myself with real people who are very easily able to be vulnerable while also seeing strengths.  I hope you have those friends  as you work on the emotional regulation necessary to market yourself.  It’s a bumpy ride but the end game: grateful clients, a happier practice, and more joy in your life as a result.

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