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Archive for the 'Advertising Your Website' Category

Questions to Ask Yourself

A lot of us get “opportunities” come our way by all too happy sales people who want our money.  It may be to put a print ad in a large city paper, or to be a coupon in a coupon saver packet that is delivered to everyone’s house.  It may be to do a quasi […]

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Quitting a Therapy Directory – Part Two

I wrote part one about when it is very logical to quit a therapy directory.  Now on to the reasons that make me cringe a bit for the therapists own growth and marketing savvy knowledge.  Four really common reasons that make me cringe a bit are: I’m not getting any emails or calls. You need […]

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Before Quitting a Therapy Directory Listing – Part One

Let’s start this conversation by describing the most common reasons therapists give for quitting their therapy directory advertising.  Let’s also assume you’re already on a therapy directory because this is not a post about why you should JOIN them.  That is a whole other issue related to your marketing referral sources. Many reasons you may […]

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Four Ways to Combat Therapy Marketing Fear

Marketing For Therapists is doing what you already do so well. Listen, absorb, and find patterns, ideas, and solutions inside what is said.  My blog post Being of Service IS Marketing is a popular post that for many rejiggers what marketing really looks like.  Some of you will be more exhausted by reading this post, […]

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Are you cool enough for message board communities?

I’ve been selling more of my premarital books lately and have been meaning to go see my web traffic to learn what’s going on. Yes, this cobbler’s kids have no shoes.  I’ve actually thought about making the time for my own websites and doing everything that I know works, and then reporting the results back […]

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Ethics and Marketing

I am both looking forward to, dreading, and half-jokingly suggesting a rename of the upcoming class this semester about ethics.  I think mine is “Professional Issues” but it might as well be called “How to become so scared that you do NOTHING, and let all the untrained, unlicensed, experienceless self-help marketing gurus share unwisdom to […]

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Translating Tantalizing Taglines

One thing I’m not great at is using taglines that get therapists hearts racing. I read them and get a little mad, knowing how they’re being fairly manipulative, simplistic, and appear to be easy answers when there are no easy answers. Let’s walk through common Headlines (I suppose they’re not necessarily taglines… I just wanted […]

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Can Therapists Be Too Slick Online?

I’m going to ask more than respond to this question.  What do I mean? Would you go to a therapist who had all the “proper” marketing information on their website?  Someone with the perfect copy, stripped of any “wrong” ways of marketing, who has the proper “sign up for my freebie report”, and who has the […]

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Being of Service IS Marketing

You’ve probably heard the standard advice, as I read yet again on a newsletter.  Call your local doctors offices, schools, tell them about you as a referral source. For some it works.  For most therapists, not so much. My son’s school newsletter is a fantastic example of being in service, but in a way that […]

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Words On Your Therapy Directories Matter!

Your therapy profile statement matters.  A lot.  Your profile represents hope to people searching for help.  Years ago I found the skills to optimize the therapy directory I run, and from my work, have helped thousands of marriages and families by connecting them with high caliber therapists.  The one thing I can’t do, with all […]

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