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Archive for the 'Content ideas' Category

What to Write: the Challenge, Chore and My Offer

I was just helping a friend in Facebook on blogging.  She has three jobs, is busy, not techie, and is brand new to that world.  I gave her a lot of really fun ideas and she’s more excited now. Sound familiar? Lately I’ve had some goofy experiences that reinforce a strength of mine. I’m GOOD […]

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The Subtle Side of A Niche

I was reminded recently talking with a friend about how vital it is to know exactly who you serve because all those core assumptions can dramatically impact your marketing decisions!!  This friend was asking me to mail paper newsletters to a group that is not remotely my niche… that is, the therapist who is so […]

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Churches, therapists, salons, Realtors, architects, designers…

You’ve probably heard the sage advice to seek wisdom outside your professional boundaries.  I know in my reading about self of the therapist, it’s strongly adviced to learn about LIFE, every facet, not just to grow as a person, but to more deeply connect with clients, to have a wider array of metaphors to help […]

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What is Therapy (to then market it?)

One of the interesting problems for therapists in marketing themselves is the question of what therapy IS? Is therapy short term or long term? Does therapy involve just one person or a group? Will therapy involve opening up to the past or staying in the present? How much money does it cost? When will the […]

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Don’t Be Funny!

I was reading an interesting article about social media for therapists, by Dr. Holmes.  While I agree with much of her, and deeply respect her long term use of the internet and social media (we both used IRC – an online chat program in the 1990′s), I disagree with her a bit on being  professional-only […]

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Your Writing Assumptions

Let’s talk about that annoying topic: who is your niche?  Whether you’ve been dragged through those annoying marketing exercises where you need to name your ideal client down to hair color, height, family member names, or not…. it’s extremely important to know who you are writing to! Therapists write to everyone which is like writing […]

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Jello, Dogs and Therapy

I am a huge fan of business stories and specifically about business that have a really hard product or service to sell.  I recently learned about the extreme challenge of selling Jello when it was first invented.  The book that I highly recommend is called: FREE: THE FUTURE OF A RADICAL PRICE: THE ECONOMICS OF ABUNDANCE […]

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How to Contain Your Therapy Passion

After talking yesterday about Rock Star Therapy Bloggers vs Regular Therapy bloggers I want to address a really common problem for therapists.  Don’t laugh because it’s very real: Too Much Passion. This may be too much passion for “healing”, too much passion for theory talk, too much passion for research, for emotion talk…. You’ve probably […]

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Why Write? Therapists are busy enough!

I’ve been sick, exhausted, travel weary lately.  I know I’m at the bottom of the barrel when things that normally excite me feel stressful, overwhelming, and impossible.  One of those tasks?  Blogging!  I’m a blog addict.  I love to write.  And yet fatigue kicked me down…down, down enough for me to truly empathize with all […]

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Differentiation: Not just for your clients!

Whatever you call it: having a niche, a brand, a focus, there is something vital to differentiating yourself on the web.  In the olden days it was simple.   You’d call your insurance company, find the nearest therapist, and there you’d go for some fixing.  Maybe you’d ask your doctor, but now fewer and fewer doctors […]

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