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Archive for the 'Google Adwords' Category

Google – The Tricky Wallet Destroyer

I’m doing some creative marketing for my therapy directory right now and it is reinforcing a VERY important set of logical assumptions when you do  Google pay per click ads. Google isn’t human.  Humans are quirky.  Therapists aren’t technical.  Adwords experts may not know the nuance of the mental health field.  Therapists lose a lot […]

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Google Adwords for Psychotherapists

I’ve done Adwords for The First Dance (total failure for many reasons, all my fault.)  I’ve done Google Adwords for my husbands private practice therapy (learned quite a bit, stopped it at 80% of our free money and may have gotten 1-2 clients but because he ranks high for free, “Google” clients don’t say pay […]

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Google Adwords – seeking advice vs paying for help

I blog about this a bit, and I talk about this in general for website marketing (beyond Google Adwords for therapists and marriage educators), but I can not state this clear enough: Website traffic is ultimately about people seeking something online.  That SOMETHING is crucial to where you put your marketing money. Is the “something” […]

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Google Adwords Update

If you’ve been following the journey, I got a $100 Vistaprint free coupon for Google Adwords.  I used this money to set up my husbands therapy website with ads.  I had fun.  I’ve learned a lot.  But I paused it at $88.  I have a lot more questions than answers, and will be rereading my […]

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Google Adwords Adventure Continues

I paused the Google Adwords campaign for traveling, but it’s back up and running.  It is fascinating to watch all these numbers!  For example, if I log in first thing in the AM, I seem to get a click almost immediately, meaning of the words I have set up that I want to “attract”, my ad […]

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Day 1 Google Adwords Learnings

This afternoon I still wasn’t getting many ads displayed for my husbands therapy website and realized for some reason the price I’d pay per ad was really low.  The reality is why bid any money if it can’t be spent?  The point is to spend to get new clients!  So I upped my “play money” […]

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Trying Google Adwords

I’ve done Google Adwords in the past.  Before I knew anything.  Before I realized there are a thousand questions to ask yourself before you start.  And there are tricks, tips, and important considerations in the phrases people use and whether those phrases are likely to turn into real clients. Fast forward, we’ve had fantastic and […]

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Great Google Adwords help

For those of you who pay for Google Adwords, here is a great article because 1) it’s really on-the-ground informative and education, and 2) if you freak out reading it, then you really should consider NOT using Google Adwords, or hiring professionals to do the campaign for you.  It’s very analytical, you have to understanding […]

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$2.38 Google Adwords for Therapists

Unlike most of you who may use Google Adwords, I have recently become the recipient of the money you spend!  We have a mission to help strengthen marriages.  To that end, when we have high ranking premarital counseling pages, and not enough therapists to fulfill the need, the best solution is to set up Adwords […]

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More on Adwords for Therapists

I’m getting search engine traffic clearly showing I’m hitting on a sore spot. Psychotherapists wanting to do Google Adwords.  I’m assuming the questioners are: 1 – wanting to learn more how to do it 2 – wanting to see if anyone else has something intelligent to say about it I’ve been thinking about this as […]

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