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Archive for the 'Marketing Tools' Category

Beating Perfectionism: My First Video

PHEWY! Yes, I have done my first tiny, itty bitty video.  There are lots of errors that are mostly small, that I know about, but it’s good and I encourage you to do a video TODAY, and share it in the comments below.  Here are some of my “reasons” why I’m fine with this little […]

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A Key Writing Strategy for Marketing (and sale!)

One of my latest favorite metaphors for marketing is from Vrinda Normand, a marketing coach who helps entrepreneurs.  She talks about: People are on pain island…. and really, really, really just want to get to pleasure island. The problem is most entrepreneurs (and yes, therapists are entrepreneurs and do this in spades), focus exclusively on […]

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Beat Perfectionism With Concrete Steps

I know I’m mostly writing this for my own benefit, but honestly, after hundreds of hours of various entrepreneur teachings, and my own seven year journey of internet marketing, I think I may have a good idea or two that you could also benefit from. In no particular order, here’s ways to combat perfectionism, when […]

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The Number One Untapped Source of Income for Counselors

I’m delighted to bring a guest blog post by my friend Stephanie Adams, of www.beginningcounselor.webs.com whose passion is similar to mine in helping therapists grow and have thriving practices. __________________ So, here’s a situation that might be familiar to you in recent times. You get a phone call from a prospective client. You bond with them […]

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5 Ways to Differentiate as a Therapist

I say it a lot. Therapists treat themselves like a commodity. I have never actually come up with a post like this in a presentation but it’s a fun challenge.  How can you, a therapist with minimal experience, or thirty years of tenure, differentiate in an authentic way?  And how can you not feel like […]

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List Building vs Networking

I have so many therapist friends doing so many awesome things.  We keep up as colleagues would, as friends would.  I cheer them on from the sidelines. And then it happens. I get an email from them. Only it’s not a “yo, how’s it going?” email.  It’s a canned, template email. FROM.  THEIR.  LIST. Wha??? […]

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A Simple Marketing Weapon: Being Nice?

I almost don’t want to admit this because it just sounds bizarre.  I have a variety of amazing friendships on Twitter, get put on great lists of experts in whatever area we connect with (marketing, parenting, marriage, conversationalists) and yet I do not talk at length about any of those topics. It’d weird if I […]

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Taking Risks, Pushing Through Uncertainty

Me with a therapist friend, talking about doing workshops. Me: “Oh my gosh, so how do you even get people to show up?” Her: “I put signs up in coffee shops and in online meeting type places, and Craigslist is great.” Me: Shaking at the thought, “But what if…. what if NOBODY SHOWS UP?” (believing […]

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Therapy Marketing Part 3: Right Tools

This is the third part in my blog series.  The first one was titled Therapy Marketing Part 1: Why it’s Not What You Think.  The second was Therapy Marketing Part 2: What It Is. Every time I get an email from a therapist wanting to work with me, I am reminded of the next piece […]

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Being of Service IS Marketing

You’ve probably heard the standard advice, as I read yet again on a newsletter.  Call your local doctors offices, schools, tell them about you as a referral source. For some it works.  For most therapists, not so much. My son’s school newsletter is a fantastic example of being in service, but in a way that […]

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