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Archive for the 'Practice Building' Category

The Roller Coaster of Bravery

I’ve been a little quiet lately, stewing in glorious overwhelm. While all seems quiet as we have no websites launched, it’s a madhouse behind the scenes. Almost every day some brand new thing happens that makes things even more powerful, fascinating, or solves a problem. The number of people I am to “follow up with […]

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Advice about Business Partnerships for Therapists

I could talk endlessly about this topic of building legal business partnerships, but wasn’t sure if anyone was interested.  A friend recently said, “YES!!!” so here I go!  This advice is for legal business partnerships.  I have tons of advice if you’re looking to do relationship building and other, not so legally connected, partnerships.  Obviously […]

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Should Therapists List Build?

What is listing building?   One of the biggest mistakes entrepreneurs, including therapists make, is to single-focus on the thing they do and ignore the practice building part of their work.  For us, it’s therapy, for others its whatever their business is.  Some of us also get paid for writing books, designing classes and workshops, […]

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Random Rules of Bill Doherty, Ph.D.

This was originally published in the Minnesota division of the American Association for Marriage and Family Therapy newsletter.   As the daughter of a famous therapist, I am most amused by people who try to get out of me what it’s like to have him as a father.  Some people wonder if I feel insecure […]

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Marketing Lessons from My 7 Year Old

I haven’t blogged in a while due to clients, client, clients! I’m in adjustment mode and will get back in the saddle soon. A story appeared that made me need to blog about it because it’s just too rich of a lesson. This weekend my father took my two kids to the playground (while husband […]

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The Informational Interview for Practice Building

I am going into my first of what will be probably 20-30 informational interviews around a specific area I want to focus on when I graduate next May and thought I’d share some tips. First of all, I love the informational interview.  It has done very well for me, and I’ve learned invaluable information from […]

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Simple Ways to Be Ethically Squishy Online

While I don’t tend to focus on the ethics of being online, I do want to share a few of the ways therapists make me cringe.  In no particular order: Ethics of Therapists Being Online Years of expertise.  Starting your expertise from undergraduate years, or worse, from the time you “first started helping friends in […]

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Having a Personality On Your Therapy Website

One of the biggest compliments a therapist can get from a prospective client is, “I felt like I already knew you from your website.” To me that’s the pinnacle of awesome marketing, for a psychotherapist, since the therapeutic alliance is a full 40% of the entire success.  Another huge percent in the clients belief in […]

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Five Ways You May Be Losing Clients

Practice building.  It’s thrilling to some, annoying to most, but every therapist needs to do it.  Sadly, the most successful therapists are often doing the MOST practice building.  I say it’s sad because the fewer clients a therapist has, the busier they believe they are.  At some point it seems most therapists reach a tipping […]

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Pinterest, what the HECK? and for THERAPISTS?

I am an expert resister.  While I am an obsessive learner, wickedly curious about everything, and absorb information well to then put it into my own lived experience and find success…. I am NOT THAT PATIENT! Really.  I’ve been resisting Pinterest, even freaking out trying to deactivate my account as people were following me and […]

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