Therapy Marketing, SEO, Tech and Fun!

Giving Therapists Energy, Enthusiasm, and Confidence to Market Online

Archive for the 'Search Engine Optimizing' Category

The Best Reason to Blog (and it’s not for SEO)

I almost knelt down and said AMEN when I read this post in my email inbox.  I got permission to republish it, and you’ll see his tagline/website at the bottom.  I have a lot of contrarian opinions on marketing for therapists, but frankly haven’t had the time to present them in a logical, useful sort […]

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Chasing Quality Traffic

One of the biggest ways to frustrate me is to say “I want a lot of website traffic!”  You can get a blog, get a lot of traffic, but not a single set of eyeballs are remotely your client type!  When people share their social media on Linkedin with other therapists, they get an increase […]

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Learning madness sale!

I’ve been learning so much.  My head (and my internet browser) are starting to lose it a bit.  So much information flying in, being processed and bits and pieces are coming out the other end, churned for therapy-land.  (Honestly I think half the battle is translating information around marketing or other types of business things […]

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SEO and Ranking High as a Marathon, Not Sprint

Just as you probably get annoyed at clients wanting quick fixes to complex psychological problems, I get really triggered by therapists who want to rank high on Google.  It’s not the goal that’s bad or annoying but rather the need to unpack what THEY THINK ranking high means and unpacking the myths they have around […]

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The Surprises and Coolness of SEO

I’m doing an alphabet series of tech concepts on my Facebook Fan page (do join us!  We don’t bite…too hard!)  Anyway, instead of being SUPER duper obvious that “S” is for SEO, I’m writing this blog post to give some stories about SEO. As some of you know, I had a dream.  A big dream […]

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SEO – Key Concepts to Consider

Let’s talk about my favorite topic – search engine optimization, or “ranking high” on Google searches.  There is a lot of nuance here that isn’t discussed and yes, some outright myths!  You’ll also find very hungry marketers out there ready to answer your questions without necessarily giving you the full picture.    And for you […]

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Jello, Dogs and Therapy

I am a huge fan of business stories and specifically about business that have a really hard product or service to sell.  I recently learned about the extreme challenge of selling Jello when it was first invented.  The book that I highly recommend is called: FREE: THE FUTURE OF A RADICAL PRICE: THE ECONOMICS OF ABUNDANCE […]

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SEO – What is it, what can you do today for your website?

My little niche is SEO – search engine optimization, specifically for therapists, specifically within that for those who are not techie.  I love helping people learn and grow. Lately, however, I’ve noticed some odd declarations coming from so-called SEO experts.  It’s bizarre, especially when I have facts to back up my reality and they’re able […]

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Fun Story on SEO, Media and Therapy

There are several ways to spin the story of yesterday in the Thomas household.  My energy level went through the roof and then crashed. I’m not sure if I should “work on that” or if it’s going to be a sad day when my soul doesn’t rise to the bliss of small but powerful moments. […]

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Marketing as a Relational Journey

I love therapists. I help them connect to their ideal clients online. I try to demonstrate through this blog how I wish to be in relation to you (ie, not hiding behind a one page sales website page that offers no interaction, no thoughts beyond My Products.) There is a lot going on in my […]

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