Can Do Gooders Make Money?

October 21, 2011

I had a great conversation today with someone I’m going to partner with on some things, but it reminded me just how far I’ve come in the last six years of being in the “do gooder” business.  A few key points stand out for me today. Pacing vs Leading You do this with clients.  But [...]

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Predictable Overwhelm

October 5, 2011

I’ve heard it over and over.  I knew it was coming.  I knew it was real.  I’ve heard, or said, all the excuses.  I’ve even defied many excuses people have had. But yes.  Marketing is overwhelming.  Therapy is overwhelming.  Or in my case, graduate school, full time parenthood AND running a few businesses is overwhelming, [...]

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Chasing Quality Traffic

September 28, 2011

One of the biggest ways to frustrate me is to say “I want a lot of website traffic!”  You can get a blog, get a lot of traffic, but not a single set of eyeballs are remotely your client type!  When people share their social media on Linkedin with other therapists, they get an increase [...]

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Relationship with DSM: Yours, Mine and Ours

September 15, 2011

I’ve survived my first week of graduate school!  It’s two long days and I’m ridiculously missing school and my awesome cohort right now.  I feel like I’m in the twilight zone, being thrown into two very different words, one new the other familiar but where I don’t exist for two days (I go to school [...]

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Gratitude On Eve of Grad School

September 11, 2011

Tomorrow my classes finally begin.  There will be 5 classes stuffed into two days this semester as a full time program whose focus is on clinical skills.  In June I should begin the onsite clinic, offering co-therapy with another student, plus starting an offsite practicum.  I just did the math and I will be worth [...]

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4 Vital Questions to Ask Yourself

September 6, 2011

I sometimes wish I could shut down my brain but at the same time I love nothing more than coming up with ideas for me or friends.  I also love to help people’s ideas become reality.  But to get there is often a mountain when it could be, with the right skills and mindset, a [...]

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Linkedin – What’s the point?

August 31, 2011

I’ve been doing Linkedin trainings lately and have gone from “I don’t get this….” to “WOW, this is SO freakin’ cool!”  How did that happen? Learning more about Linkedin I’ve finally come to see it in a new light.  It is the ONLY pure business place on the web, where everyone comes together as themselves [...]

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Learning madness sale!

August 26, 2011

I’ve been learning so much.  My head (and my internet browser) are starting to lose it a bit.  So much information flying in, being processed and bits and pieces are coming out the other end, churned for therapy-land.  (Honestly I think half the battle is translating information around marketing or other types of business things [...]

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SEO and Ranking High as a Marathon, Not Sprint

August 17, 2011

Just as you probably get annoyed at clients wanting quick fixes to complex psychological problems, I get really triggered by therapists who want to rank high on Google.  It’s not the goal that’s bad or annoying but rather the need to unpack what THEY THINK ranking high means and unpacking the myths they have around [...]

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The Subtle Side of A Niche

August 9, 2011

I was reminded recently talking with a friend about how vital it is to know exactly who you serve because all those core assumptions can dramatically impact your marketing decisions!!  This friend was asking me to mail paper newsletters to a group that is not remotely my niche… that is, the therapist who is so [...]

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